Shampure - Nurturing shampoo bar

Shampure - Nurturing shampoo bar

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94% naturally derived* shampoo bar gently cleanses and provides weightless, long-lasting nourishment while infusing hair with our signature calming shampure™ aroma
*From plants, non-petroleum minerals or water.


Lather in hands or directly onto wet hair and scalp. Rinse thoroughly. Follow with shampure™ nurturing conditioner.


shampure nurturing shampoo bar
Limited-edition shampure™ nurturing shampoo bar provides weightless, long-lasting nourishment for your hair in planet-friendly packaging for the Earth
-94% naturally derived* shampoo bar gently cleanses
-Formula with abyssinian oil, a natural silicone alternative, provides long-lasting nourishment and leaves hair shiny and soft
-Infuses hair with our signature calming shampure™ aroma with 25 pure flower and plant essences
-By purchasing this shampoo bar you could help us save 2.0 tons of plastic which is equivalent to 180k water bottles**
-100% of the shampure™ nurturing shampoo bar formula waste from the manufacturing process will be donated to Clean The World Foundation, who will recycle it into new soap bars to be used in their WASH Education Program Hygiene Kits provided to vulnerable communities around the world. For more on the Clean The World Foundation visit: free and vegan
-Safe for color-treated hair

Mineral Oil
Animal Ingredients
Synthetic Fragrance

Aveda's own pure-fume™ aroma with certified organic lavender, ylang ylang and petit grain and other pure flower and plant essences.

People-tested. For more click here. (live link)

*From plants, non-petroleum minerals or water
**Based on estimated plastic bottle weight