Pure-Formance ™ Grooming Cream

Pure-Formance ™ Grooming Cream

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Creates definition with a medium level of hold. Moisture-rich formula conditions, controls and delivers natural, healthy-looking shine.



Work a small amount between palms and apply evenly through damp or dry hair.


aveda men pure-formance grooming cream

Modern styling cream adds pliable medium hold and control while maintaining a natural look. Its conditioning formula defines and moisturizes, giving hair natural shine without unwanted weight or stickiness.
• ideal for fine hair

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.