Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.
Work a small amount between palms and apply evenly through damp or dry hair.
aveda men pure-formance™ grooming clay
Adds texture and strong pliable hold without adding shine. Its lightweight formula provides the control you need to create any style—with a comb or your fingers.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.