Revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for an illuminated, beautiful blonde result. Sulfate cleanser-free formula, gently cleanses without stripping hair.
FREE FROM: Sulfated Cleansers. Silicone, Parabens, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients and Synthetic Fragrance
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™purple toning conditioner. Toning results can vary.
blonde revival™ purple toning shampooSulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:
• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free
Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood
*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.