Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Massage into wet hair and scalp. Rinse. Follow with be curly™conditioner or intensive detangling masque.
be curly™ shampooGently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.